Partner program

The people counting partner program

Resell, refer, or integrate camera-free people counting. Partners already deliver Ariadne in 32+ countries, and the map still has gaps.

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  • An intro call within a few business days
  • Model fit: reseller, referral, or integration
  • Agreement from standing templates, then onboarding

51

active partners

32+

countries deployed

3

partnership models

Brands measured with Ariadne

MediaMarkt logoIntersport logoDEKA logoModehaus Frey logo

The pitch

Why partners pick Ariadne

Fast from mounted to measuring

Once a sensor has power, it streams data right away. Whether a site is a quick retrofit or a full wiring project, your engineers run the install and commissioning stays simple.

Privacy that procurement approves

Ariadne counts without cameras and without personal data captured at the sensor. Data protection reviews get shorter, and venues that cannot approve camera-based counting stay on your prospect list.

Revenue that grows with the relationship

Ariadne is sold as a subscription, so a deployment is the start of a long customer relationship rather than a one-off sale. As venues add zones and locations, the account grows with them.

Partnership models

Three ways in

Built for installers, signage and DOOH operators, and smart city and retail consultancies. Each model has a standing agreement behind it; the intro call picks the one that fits how you already work.

Reseller

You own the customer relationship end to end: sell, install, and support Ariadne in your market with our engineering behind you.

Referral

You know venue operators who need counting. Introduce them, we run the deployment, and you share in the deal.

Integration

You build products venues already use. Read Ariadne data into your platform or feed your hardware into ours, and sell the combination.

Proof

What partners and customers say

A truly plug-n-play solution! I did the installation myself!
Gina Jacobs, Manager
The results should not only remain in Waldkirchen, but also enable a Bavaria-wide knowledge network by setting up a public project platform with exchange opportunities for all interested parties.
Michael Seidel, Partner of CIMA Beratung Management GmbH

The process

From application to first deal

  1. 01

    Apply

    The form takes two minutes. Tell us your market and what you sell today.

  2. 02

    Intro call

    We walk through the product, your territory, and which partnership model fits.

  3. 03

    Agreement

    Reseller, referral, or integration terms, from standing templates rather than months of legal.

  4. 04

    Onboarding

    Product training, demo access, and sales materials so your first pitch is grounded.

FAQ

Partner program questions

What partnership models does Ariadne offer?

Three. As a reseller you own the customer relationship end to end and sell, install, and support Ariadne in your market. As a referral partner you introduce venue operators, Ariadne runs the deployment, and you share in the deal. As an integration partner you read Ariadne data into your platform or feed your hardware into ours and sell the combination. Each model has a standing agreement behind it.

Who is the partner program for?

Companies already working close to the venue: hardware installers and systems integrators, digital signage and DOOH operators, smart city and municipal consultancies, and retail or market research consultancies. Current partners include DMS in Austria, CIMA in Germany, and Public Display Technologies in South Africa.

What would I be selling?

Privacy-first people counting. Ariadne measures footfall, occupancy, dwell time, and flow without cameras and without personal data captured at the sensor, and reports it through the Ariadne Analytics dashboard. The people counting platform page covers the technology in detail.

How long does it take to hear back after applying?

The partner team reads every application and answers within a few business days. The next step is an intro call covering the product, your territory, and which model fits.

Do I have to install the hardware myself?

That depends on the model. Reseller partners usually run the install, which can be a quick retrofit or a full wiring project depending on the site. Referral partners introduce the customer and Ariadne runs the deployment. Either way, once a sensor has power it starts streaming data.

What do partners get at onboarding?

Product training, demo access, and sales material so the first pitch is grounded, with Ariadne engineering behind reseller deployments.

How are commercial terms decided?

On the intro call, against the model you choose, and then written into the agreement rather than published here. Ariadne is sold to venues as a subscription, so partner economics are recurring rather than a one-off margin.

Where does Ariadne already have partners?

The published network lists more than 50 partners, weighted toward Germany and Austria with coverage across the rest of Europe, the Americas, and Asia-Pacific and Africa, and Ariadne deploys in 32+ countries. The partner directory shows the current roster by region, and there is still open territory.

Put your market on the map

The partner team reads every application and answers within a few business days.