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Airports

Get queue times under control

Glasgow Airport added £54,000 a day in non-aeronautical revenue.

When you're at an airport, you typically have three options: queueing at security, browsing the commercial area, or waiting at the gate.

DISPLAYING QUEUE TIMES

DISPLAYING QUEUE TIMES

on interactive screens to inform passengers of expected wait times

ALERTING EMPLOYEES

ALERTING EMPLOYEES

when queue times exceed acceptable levels, allowing them to decide on opening additional security terminals

RE-ROUTING PASSENGERS

RE-ROUTING PASSENGERS

to alternative routes with shorter queue times

DISCOVERABLE AREAS THROUGH BROWSER-BASED NAVIGATION

DISCOVERABLE AREAS THROUGH BROWSER-BASED NAVIGATION

Ariadne Navigation opens in the passenger's own browser, so there is no application to install before they can find a gate, a shop, or a route between the two

LINK COMMUNICATION WITH PASSENGERS

LINK COMMUNICATION WITH PASSENGERS

by pushing them a geo-fenced offer. For example, when a loyal passenger passes a coffee shop, you may wish to invite the passenger to buy a coffee, which directly affects the revenue of the coffee shop and, as a result, the shared revenue for the airport.

QUANTIFYING THE IMPACT OF PHYSICAL ADVERTISING

QUANTIFYING THE IMPACT OF PHYSICAL ADVERTISING

Ariadne helps redirect traffic to specific areas or increase the time spent in certain zones, which raises the airport's marketing income by making campaigns more targeted

Decrease queue times at the security area

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Queuing at security

Ariadne quantifies how many passengers enter the security area, how long they stay, which area they came from and went to next, and how long each transition took. Deployments at airports and shopping centres measure within 1 to 2 percent of ground truth, which is accurate enough to publish the number to passengers rather than keep it for reporting:

DISPLAYING QUEUE TIMES

DISPLAYING QUEUE TIMES

on interactive screens to inform passengers of expected wait times

ALERTING EMPLOYEES

ALERTING EMPLOYEES

when queue times exceed acceptable levels, allowing them to decide on opening additional security terminals

RE-ROUTING PASSENGERS

RE-ROUTING PASSENGERS

to alternative routes with shorter queue times

Increase dwell time at commercial area

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Dwelling at commercial

Due to Ariadne's bidirectional nature of data, we can actively support airports in increasing dwell times in several ways. This encourages passengers to spend more time in engaging areas such as the commercial zone, enhancing their overall experience and improving the airport's net promoter score. Additionally, it boosts concessionaires' opportunities to sell products, thereby increasing the airport's non-aeronautical revenue.

Ariadne enables Airports to increase dwell times using the following methods

Turn dwell time into opted-in offers
DISCOVERABLE AREAS THROUGH BROWSER-BASED NAVIGATION

DISCOVERABLE AREAS THROUGH BROWSER-BASED NAVIGATION

Ariadne Navigation opens in the passenger's own browser, so there is no application to install before they can find a gate, a shop, or a route between the two

LINK COMMUNICATION WITH PASSENGERS

LINK COMMUNICATION WITH PASSENGERS

by pushing them a geo-fenced offer. For example, when a loyal passenger passes a coffee shop, you may wish to invite the passenger to buy a coffee, which directly affects the revenue of the coffee shop and, as a result, the shared revenue for the airport.

QUANTIFYING THE IMPACT OF PHYSICAL ADVERTISING

QUANTIFYING THE IMPACT OF PHYSICAL ADVERTISING

Ariadne helps redirect traffic to specific areas or increase the time spent in certain zones, which raises the airport's marketing income by making campaigns more targeted

Why increasing dwell time is necessary

After precisely quantifying queue time, dwell time, and waiting time at the gate for an entire year at Glasgow Airport, and comparing this data to sales data, a distinct pattern emerged. The less time passengers spend at security and the gate, and the more time they spend in the commercial area, the more the airport exponentially increases its non-aeronautical income

Location to Store Image
Location to Store Image
Location to Store Image

Testimonials

San Diego International Airport

FAQ

Airport people counting questions

How does Ariadne measure security checkpoint queues in real time?

Time-of-Flight depth sensing counts every passenger entering and leaving the checkpoint at its choke points, while patented signal sensing follows movement through the queue area. Ariadne combines both streams centrally into live queue length and throughput, so operations teams can see pressure building and open lanes before the line does.

Can we measure both airside and landside?

Yes. Coverage can span curb, check-in, security, and airside retail in one deployment, because the measurement involves no personal data: no cameras, no images, and no MAC address captured by default. What reaches the platform is presence and movement, so the security line is not a data-protection boundary for the system.

How do airports use footfall data to grow non-aeronautical revenue?

By measuring how many passengers pass, enter, and dwell in retail and food and beverage zones. Capture rate per storefront, dwell time per zone, and transitions between areas show which locations underperform their traffic, and sales integration ties visits to revenue. Glasgow Airport talks about working with Ariadne in the video on this page.

Does passenger counting fall under the EU AI Act's biometric rules?

The high-risk categories in Annex III concern biometric identification and categorisation. Ariadne captures no images and no biometric data at the sensor, so there is nothing biometric to classify: the architecture sits structurally outside those categories rather than relying on an exemption. For procurement review, it is a non-biometric measurement system.

What happens when passengers put their phones in airplane mode?

Counting does not depend on the phone. Time-of-Flight depth sensing counts every person at entrances and choke points regardless of any device. For movement through the terminal, Ariadne's patented signal sensing detects the signals a phone emits even in airplane mode. Together the two streams keep the numbers device-independent.

Can Ariadne feed our existing airport operations dashboards?

Yes. API integration moves counts, occupancy, and dwell metrics into your own operations tools, and automated weekly and monthly reports go directly to the teams that need them.

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